<h1 id="heading-what-is-market-basket-analysis-how-would-you-do-it-in-python">What is market basket analysis? How would you do it in Python?</h1>
<ul>
<li>Market basket analysis is the study of items that are purchased or grouped in a single transaction or multiple, sequential transactions.
</li>
<li>Understanding the relationships and the strength of those relationships is valuable information that can be used to make recommendations, cross-sell, up-sell, offer coupons, etc.
</li>
<li>Market Basket Analysis is one of the key techniques used by large retailers to uncover associations between items.
</li>
<li>It works by looking for combinations of items that occur together frequently in transactions.
</li>
<li>To put it another way, it allows retailers to identify relationships between the items that people buy.
</li>
</ul>

# What is market basket analysis? How would you do it in Python?

* **Market basket analysis is the study of items that are purchased or grouped in a single transaction or multiple, sequential transactions.**
    
* Understanding the relationships and the strength of those relationships is valuable information that can be used to make recommendations, cross-sell, up-sell, offer coupons, etc.
    
* Market Basket Analysis is **one of the key techniques used by large retailers to uncover associations between items.**
    
* It works by looking for combinations of items that occur together frequently in transactions.
    
* To put it another way, it allows retailers to identify relationships between the items that people buy.

What is market basket analysis? How would you do it in Python?

#30 Machine Learning & Data Science Challenge 30

A Mountain Hiker, Space, and Tech Enthusiast who became a Data Scientist.
