Can you explain any use case of the Clustering Algorithms?

Customer Segmentation

• Customer Segmentation is also known as market segmentation.

• It means dividing customers into groups based on similar functionality.

• For example, think of a pet store, each customer has a very unique preference when choosing a pet.

• The type of pet a customer buys is highly dependent on the type of animal they love, the type of lifestyle and income they have, and many other factors.

• So, according to this example customers of a pet store can be clustered according to the type of animal they prefer and the income they earn.